Military
Clothing – Everyone Loves a Man in Uniform
Uniforms and military clothing has always had
a certain clichéd appeal – epitomized by Richard Gere in
An Officer and a Gentleman
Military clothing and sex appeal
A poll in the UK last year revealed
that nurses and fireman were voted the sexiest people in uniforms. Closely
following fireman were men who
donned military clothing – 28 % of women voted soldiers as their
ultimate fantasy. Milkmen came last in the poll. Perhaps the film an
Officer and a Gentleman is party to blame for the penchant for military
clothing. Ever since Richard Gere wore a uniform and swept Deborah Winger
off her feet, women all over the world swooned. It has become an iconic
moment in film history and there are countless films that feature men
in military clothing and uniforms that have helped fire the sexy image.
Army recruitment
But a recent story revealed that associating sexiness
with military clothing and uniforms can help recruitment for the US Army.
The army
has launched many advertising campaigns targeted at young men to join
the all-voluntary branch of military service in America. In previous
campaigns, the army had offered free college education and financial
incentives but none of these were felt to work – especially in
times of war.
Women in military clothing
Male soldiers are sought after in times of
combat and the bottom line is for all advertising is that sex sells.
Using sexy women in military
clothing is considered to be a simple but effective strategy. It isn’t
however considered to be very moral to exploit men barely out of their
teens. It’s been stated that military clothing combined with weapons
makes The Army susceptible to ‘Freudian interpretations’.
Equating war with sex is clearly a dangerous and misguided concept.
A man in uniform
But it is well documented that women and gay men love
a man in uniform – including
military clothing. And the sultry charms of Richard Gere in an Officer
and a Gentleman can’t be blamed entirely. Now, there is a whole
world of online uniform dating that puts uniformed singles in touch with
like-minded men and women in uniform looking for love. Here, singles
looking for love post photos of themselves in their military clothing
and gear. The Uniform Dating site has been bombarded by civilians all
looking for that special someone who wears military clothing or other
kinds of uniform – whether it is the armed forces, police, health
or fire services.
There are also specialist military single sites for people in the army
and navy. Some people find that the military clothing can put people
off, and finding a partner who understands or appreciates military life
can be difficult.
John Bull Military Clothing is a supplier of quality merchandise to
the Forces worldwide. John Bull Military Clothing is based at the Catterick
Garrison, North Yorkshire. For all your military clothing, outdoor and
survival equipment needs you can order from the online shop. For more
details telephone 01748 833614 or email: mail@johnbullclothing.com |
